📅 Seasonal Upload Calendar
Upload in the
window
Designs need 4–10 weeks to index and rank before an event peaks. Upload during the open window, not the week of the event.
Back to School
Event: Sep 1 · Window: Jul 13 → Sep 1
Halloween
Event: Oct 31 · Window: Aug 17 → Oct 31
Thanksgiving
Event: Nov 26 · Window: Oct 7 → Nov 26
Christmas
Event: Dec 25 · Window: Oct 11 → Dec 25
New Year
Event: Jan 1 · Window: Nov 22 → Jan 1
Valentines Day
Event: Feb 14 · Window: Dec 16 → Feb 14
St Patricks Day
Event: Mar 17 · Window: Jan 26 → Mar 17
Easter
Event: Apr 5 · Window: Feb 14 → Apr 5
Mothers Day
Event: May 10 · Window: Mar 11 → May 10
Memorial Day
Event: May 25 · Window: Apr 10 → May 25
Graduation
Event: Jun 1 · Window: Mar 23 → Jun 1
Fathers Day
Event: Jun 21 · Window: Apr 22 → Jun 21
4th of July
Event: Jul 4 · Window: Apr 20 → Jul 4
Summer Vacation
Event: Jul 15 · Window: May 16 → Jul 15
1–2 wks
for new listings to index fully in Amazon search
Early
sales & reviews push you up before the peak
~75 days
lead time for big events like Christmas & Halloween
2–4 wks
before the date is when shoppers actually buy